Generating sales is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
Traditional Marketing is Broken
Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness. Wouldn’t it be great if instead of hunting down your buyers, you could swoop in and answer their questions while they’re making purchasing decisions? Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests.
Inbound Marketing Delivers 54% more leads into the tunnel than traditional outbound leads
Outbound leads cost more than inbound leads
Companies are 3x as likely to see a higher ROI on inbound marketing campaigns than outbound
How we create marketing that people love.
89% of online prospects use search engines when making a purchase decision
Content marketing generates 3x as many leads as traditional marketing but costs 62% less
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost
88% of prospects have read reviews to determine the quality of a business
We Are Content Specialists
Most content agencies have it wrong! They focus on word count and keywords, but you can’t take those to the bank. Below are the content services we are renowned for.
PATRICK SHEA, DIRECTOR OF PARTNERSHIPS, HUBSPOT, INC.
“I have had the pleasure of dealing with Justin and the team for over 12 months and can attest to the continually great service they provide - spanning all aspects of creative, design, strategy, execution and account management. Their high levels of service are second to none and I have full confidence in the team. If you are looking for a world class Hubspot partner who can also power you with associated services to maximise your investment in the platform you can't go wrong with ALSOF Publishing!”Nina ChristianMarketing Director
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